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Change by Design / Revised, Updated Edition
How Design Thinking Transforms Organizations and Inspires Innovation
2019 || Hardcover || Tim Brown || HarperCollins
The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.