Key lessons revealed: innovation at the core, open culture, and machines deployed early for field-driven development. Shows how early, bold decisions shaped long-term succes. With full colour photo insert pages. WHY? A wonderfully told narrative. Scientifically grounded and closely. Forty years backstage: how choices were made and carried through. Clear analysis and brief reflection questions for your own context. WHAT? Each chapter uses a tailored strategy and innovation lens to clarify ...