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Roger Bougie (1)

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Research Methods For Business / 8th edition

A Skill Building Approach

Paperback || Roger Bougie e.a. || Wiley

Research Methods For Business, 8th Edition explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes-Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writin...