This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.

Over the past ten years Mark Peterson has focused his lens on the divided political landscape America has become. The Fourth Wall takes up Peterson's ongoing documentation where his award-winning book Political Theatre, depicting the troubled lead-up to the 2016 presidential election, left off. He captures a time in which the left and right move further apart, misinformation and untruths abound in the media, and politicians have no qualms in breaking the fourth wall to recruit audiences to th...