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Branded Protest
Branding as a Tool to give Protest an Iconic Face
2019 || Paperback || Ingeborg Bloem e.a. || BIS Publishers
Many of the most successful and recognizable protest movements in the world make use of branding techniques, even when they simultaneously reject the general concepts of branding. Branded Protest dives into this antithesis. It researches the power of branding and the influence it has on current protest movements and gives iconic examples of unique branding-efforts that support protests.
We are all exposed to branding: from a torn sheet of cardboard scrawled with handwriting to slick corporate...