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Persuasion : Social Influence and Compliance Gaining / 7th edition
Social Influence and Compliance Gaining
2025 || Paperback || Robert H. (California State University Gass e.a. || Taylor & Francis
The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, poli...