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Cross-Media Communications

An Introduction to the Art of Creating Integrated Media Experiences

2010 || Paperback || Drew Davidson || Lulu.Com

This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involve...