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Understanding Communication Research Methods / 3rd Edition

A Theoretical and Practical Approach

2021 || Paperback || Stephen M. Croucher e.a. || Taylor & Francis

COMPREHENSIVE: The book offers an unbiased introduction to all three methodological paradigms: positivist, interpretive, critical/cultural (quantitative, qualitative, critical). - INNOVATIVE: The book includes new sample student papers along with critiques of these papers to that students can model their own work on that of their peers.

FOCUSED ON THE STUDENT: Specific attention is given to presenting conceptual and theoretical information regarding methods, and to providing real-life exampl...