Who needs to read this book?

You do! You have a senior position in your organization. You’re either a manager, a CEO or another C-whatever-O and you get to decide things. Or your colleagues perceive you to be such a person. You’re comfortable with this. It’s what you do. You manage things. You’re good at it: you’ve done it for years. Or maybe you’re not quite the top dog, but the top dog has asked you to be in charge of the emergency response plans and the first responders of your...