The everyday connotations of the original, the real, sincere, valid, historical or deep are well-known, and the opposite of the authentic may then be the superficial, false, not-what-it-seems, or just new. Nonetheless 'the real thing' is still a fruitful starting point to analyze changes in the post-digital society. Digital technology is embedded in almost every personal relationship, in labour conditions, and in aesthetic practices. What does this mean for the 'authentic'? To unfold the nuan...