Creative Content Kit is a four-step process for creating content strategy, inspired by ‘The System of Publishing’ theory (Bhaskar, 2013). Each stage contains a set of cards with methods, content types, platforms and tools.

The deck of 65 cards is made for content professionals and non-specialist to ideate, test and solve content problems. It provides a helpful visual structure to ease communication in planning alone, with your team and clients.

The first stage, Model, consists of cards ...