A new and original anthology that introduces the key writings on rhetoric in the classical world, from Aristotle to Cicero and beyond. Classical rhetoric is one of the earliest versions of what is today known as media studies. It was absolutely crucial to life in the ancient world, whether in the courtroom, the legislature or on ceremonial occasions, and was described as either the art of persuasion or the art of speaking well.

This anthology, edited by Thomas Habinek, brings together all the...

'This lucid guide is essential reading' GuardianFrom Donald Trump to Recep Erdogan, populists are on the rise across the globe. But what exactly is populism? Should everyone who criticizes Wall Street or Washington be called a populist? What precisely is the difference between right-wing and left-wing populism? Does populism bring government closer to the people or is it a threat to democracy? Who are "the people" anyway and who can speak in their name? These questions have never been more pr...

This bestselling introductory book offers practical and straightforward guidance on the basics of social research, ideal for anyone who needs to conduct small-scale research projects as part of their undergraduate, postgraduate or professional studies. The book provides:* A clear, straightforward introduction to data collection methods and data analysis* Jargon-free coverage of the key issues* Checklists to guide good practice.

The sixth edition has been extensively updated and includes feat...

Today's designers are often presented with a seemingly infinite number of creative choices, with the ability to push their materials to the limits of what they can do. Understanding these materials properly helps designers make inspired decisions in a practical and confident manner. The Materials Sourcebook for Design Professionals is the one-stop resource for all design professionals, providing comprehensive, accurate information about the basic materials with which they work on a daily basi...

NEW YORK TIMES BESTSELLER A former Wall Street quant sounds the alarm on Big Data and the mathematical models that threaten to rip apart our social fabric with a new afterword

A manual for the twenty-first-century citizen . . . relevant and urgent. Financial Times

NATIONAL BOOK AWARD LONGLIST NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The New York Times Book Review The Boston Globe Wired Fortune Kirkus Reviews The Guardian Nature On Point

We live in the age of the algorithm. Increasing...

For junior/senior undergraduate and first-year graduate courses in Operations Research in departments of Industrial Engineering, Business Administration, Statistics, Computer Science, and Mathematics.

Operations Research provides a broad focus on algorithmic and practical implementation of Operations Research (OR) techniques, using theory, applications, and computations to teach students OR basics. The book can be used conveniently in a survey course that encompasses all the major tools of op...

For undergraduate and graduate courses in Logistics. A dynamic foundation to the global study of contemporary logistics A market--leading text, Contemporary Logistics explores modern logistics from a managerial perspective. These are characterized by geopolitical tensions in parts of the world, steadily increasing trade, supply chain vulnerabilities caused by severe natural disasters, and an unabated pace of technological advancement.

In it, readers see theory come to life through t...

The words you need to communicate with confidence in business today. Vocabulary explanations and practice for intermediate (B1 to B2) students and professionals looking to improve their knowledge and use of business English. This book is perfect for both self-study and classroom activities.

Inside the book is a code for an ebook that can be used online with Macs, PCs and tablets. It can also be downloaded to iOS and Android tablets using the free Cambridge Bookshelf app. The ebook has the sam...

A regional and global approach to world history that highlights society and culture Long praised by instructors and students for its accessible regional chapter structure, readability, and sustained attention to social history, the Eleventh Edition of A History of World Societies includes even more features and tools to engage today's students and save instructors time. This edition includes more help with historical thinking skills, an expanded primary source program in print and online, and...

This second edition provides a comprehensive and scientific approach to evaluating ship resistance and propulsion. Written by experts in the field, it includes the latest developments in CFD, experimental techniques and guidance for the practical estimation of ship propulsive power. It addresses improvements in energy efficiency and reduced emissions, and the introduction of the Energy Efficiency Design Index (EEDI).

Descriptions have now been included of pump jets, rim driven propulsors, sha...