Investments set the standardas a graduate (MBA) text intended primarily for courses in investment analysis.The guiding principle has been to present the material in a framework that isorganized by a central core of consistent fundamental principles and will introducestudents to major issues currently of concern to all investors. In an effort to link theory to practice, the authorsmake their approach consistent with that of the CFA Institute. Many features ofthis text make it consistent with a...

Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. • Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. • New chapter on "Artificial Intelligence and Service Robotics" and the implications for service marketin...

Integrated Principles of Zoology is considered the standard by which other texts are measured. With its comprehensive coverage of biological and zoological principles, mechanisms of evolution, diversity, physiology, and ecology, organized into five parts for easy access, this text is suitable for one- or two-semester introductory courses.

Personality psychology is a field devoted to the study of all that it means to be human, and with Personality Psychology 8e, Larsen and Buss capture the excitement of the discipline. This text is unique in two significant ways. First, rather than arranging their text around the traditional grand theories of personality, Larsen and Buss instead used a framework of six domains of knowledge about personality functioning: the dispositional domain, the biological domain, the intrapsychic domain, t...

Labor Economics, ninth edition by George J. Borjas provides a modern introduction to labor economics, surveying the field with an emphasis on both theory and facts. Labor Economics is thoroughly integrated with the adaptive digital tools available in McGraw-Hill’s Connect, proven to increase student engagement and success in the course. All new Data Explorer questions using data simulation to help students grasp concepts Materials are fresh and up to date by introducing and discussing the ...

An up-to-date guide to Arduino programming-no experience required!This fully updated guide shows, step by step, how to quickly and easily program all Arduino models using its modified C language and the Arduino IDE. You will learn how to configure hardware and software, write your own sketches, work with built-in and custom Arduino libraries, and develop apps for the Internet of Things. This edition features new coverage of using Arduino as a framework for programming other popular boards.Ele...

Organizational Behavior 10th edition helps everyone make sense of OB and provides the conceptual tools to work more effectively in the workplace. It emphasizes emerging OB knowledge with globally focused, real-world examples and evidence-based literature. This book presents the reality that organizational behavior is not just for managers; it is relevant and valuable to anyone who works in and around organizations.

This edition explains how design thinking and agile methodologies are improvin...

Bowerman 9e covers both standard business statistics and business analytics topics and provides them in a clear presentation that is organized so that business analytics topics may be used or not used. Bowerman provides a continuous case throughout chapters and business analytics topics that allow students to use data for a more applied and practical approach. Featuring Connect, Smartbook, Guided examples, Algorithmic Problems and a Business Statistics, Math and Excel prep component, Bowerman...

Cengel's Thermodynamics is known to be student friendly, self-instructive, and easy to read and understand even for the most challenging topics with the help of attractive illustrations, examples, and real-world applications. The authors' philosophy is that the best way to learn is by practice. Special effort is made throughout the book to reinforce material that was presented earlier and to appeal to students' natural curiosity and intuition. For instructors looking to engage students and en...

The most comprehensive and authoritative pharmacology text—updated with new content and USMLE-style questionsPresented in full-color and packed with hundreds of illustrations, Katzung's Basic and Clinical Pharmacology is the wide-ranging, engaging guide students have counted on for decades. To be as clinically relevant as possible, the book includes sections that specifically address the clinical choice and use of drugs in patients and the monitoring of their effects, along with case studie...