Praise for Marketing 6.0 "Immersive marketing is intended to transport the customer into a story until she is convinced that she is there herself. In the process, real and illusory stimuli mix to form a new kind of perceived reality. This book guides us into this futuristic marketing world. Truly enlightening and thought-provoking."

--HERMANN SIMON, Founder and Chairman, Simon-Kucher "Virtual, immersive worlds are rising fast. Old models won't work in these new realities. Marketing 6.0...

A clear introduction to the basics of psychological testing as well as psychometrics and statistics, with real-life examples and situations that students will easily recognize, relate to and find interesting.

With chapter sequencing following the new Curriculum, this book supports trainee teachers to make use of the opportunities presented in the National Curriculum for effective and engaging Primary Science teaching.

Created by the combined experience of a leading social scientist and the chief executive of a major international research development institution, this book will be a standard work of reference for new research leaders, in any discipline or country, looking for help and inspiration.

The definitive introduction to the theory and practice of emotion-focused counselling.

This book covers various aspects of modern, professional social work practice from concepts and ideas through to the practical realities of frontline work.

This exciting new text helps researchers to successfully understand and achieve impact in their research, and to demonstrate this impact in order to secure funding and to show excellence in REF

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Flora provides a comprehensive survey of the major statistical procedures, along with an innovative model-based approach, teaching researchers how to understand and choose the best model to fit their data.

This book looks at the role and purpose of assessment in primary education and provides guidance and practical strategies, so students will gain a firm understanding of assessment and how to use it effectively in their teaching.