In TRENDSURFING, trendwatcher Bert Van Thilborgh guides you through the processes of change in our rapidly evolving, highly volatile and deceptively ambiguous world. In this methodological book, the author clarifies the techniques of trend analysis and positions them in a structural model. In addition, the book offers numerous tips and tricks that will help readers surf the waves of innovation, identify emerging trends and respond to them effectively.

Bert observes, quantifies, explains and i...

In an era where AI scales faster and thinks quicker, the question isn what machines can do, but what we as humans and organisations still uniquely bring to the table.

How can we harness AI power without losing our human touch? What truly sets us apart from machines, and how do we build organisations that SCALE without losing SOUL?

To win, you don over the other, but you do have to commit. Some will go all-in on SCALE. Others will bet everything on SOUL. And a few will master both. What matt...

Are you a professional often involved with brands and their visual communication, but not really a designer? Do you want to better understand how brands communicate? Do you often need to advise or manage designers? Or would you like to start as a designer yourself? This book aims to bridge the gap between business and creativity in visual communication.

To eliminate the noise in visual communication as much as possible, we provide managers and graphic designers a common language to communicat...