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Resultaten (922)
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition (e-book)
Building, Measuring, and Managing Brand Equity
2020 || E-book via Bookshelf || Kevin Keller e.a. || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identi...
Fundamentals of Investing / 14th Global Edition
2019 || Paperback || Scott B. Smart e.a. || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For undergraduate investment courses.
The core concepts and tools students need to make informed investment decisionsFundamentals of Investing uses practical, hands-on applications and examples to introduce the topics and techniques used by both personal investors and money managers. The...
Foundations of Finance / 10th Global Edition
The Logic and Practice of Financial Management
2021 || Paperback || Arthur Keown e.a. || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate corporate finance courses.
The five key principles for the foundations of financeFoundations of Finance retains its foundational approach to the key concepts of finance, bolstered by real-world vignettes, cases, and problem exercises. Utilizing five principles, which are...
Campbell Biology in Focus, Global Edition (e-book)
2021 || E-book via Bookshelf || Lisa Urry e.a. || Pearson
For introductory biology course for science majors Focus. Practice. Engage.
Built unit-by-unit, Campbell Biology in Focus achieves a balance between breadth and depth of concepts to move students away from memorization. Streamlined content enables students to prioritize essential biology content, concepts, and scientific skills that are needed to develop conceptual understanding and an ability to apply their knowledge in future courses. Every unit takes an approach to streamlining t...
Marketing Communications (e-book)
A European Perspective
2023 || E-book via Bookshelf || Patrick De Pelsmacker e.a. || Pearson
Biopsychology, Global Edition
2021 || Paperback || John Pinel e.a. || Pearson
This title is a Pearson Global Edition. The Editorial team atPearson has worked closely with educators around the world to includecontent which is especially relevant to students outside the UnitedStates. Forcourses in Physiological Psychology and Biopsychology. Astudent-focused approach to how the central nervous system governs behavior
Biopsychology, 11th Edition presents a clear, engagingintroduction to the discipline through a unique combination of biopsychologicalscience and person...
Accounting Information Systems, Global Edition (e-book)
2020 || E-book via Bookshelf || Marshall Romney e.a. || Pearson
For one-semester undergraduate or graduate courses in accounting information systems. Accounting Information Systems delivers the most unprecedented coverage of each major approach to teaching AIS, giving instructors the opportunity to reorder chapters and focus the material to suit their individual course needs. The 15th Edition, Global Edition covers all of the most recent updates in AIS, including how developments in IT affect business processes and controls, the effect of recent regula...
Educational Psychology, Global Edition (e-book)
2021 || E-book via Bookshelf || Anita Woolfolk || Pearson
For Introduction to Educational Psychology courses. Forty-four easy-to-read modules facilitate students' learning and retention In clear and jargon-free prose, Educational Psychology, 14th Edition, explains and illustrates educational psychology's practical relevance for teachers and learners. Theory and practice are considered together, showing how research on child development, learning, cognition, motivation, instruction, and assessment can be applied to solve the everyday problems of t...
vandaag verzonden
Macroeconomics / 4th edition
A European Perspective
2021 || Paperback || Olivier Blanchard e.a. || Pearson
Develop a unified view of the latest global macroeconomic events, connecting the short, medium and long run
Macroeconomics: A European Perspective, 4th edition, by Blanchard, Amighini & Giavazzi is based on the best-selling US text by Olivier Blanchard and presents an integrated, global view of macroeconomics, showing the connections between goods markets, financial markets, and labour
markets worldwide.
This is a book rooted in the real-world: from the major
economic crisis of the late 2000s...
Market Leader 3e Extra Advanced Student's Book & eBook with Online Practice / 3rd edition
Digital Resources & DVD Pack
2020 || Paperback || Pearson
Market Leader Extra is a five-level English course for students who want to learn English and learn about business, and for business people who want to advance their careers. New business skills lessons develop the business skills students need for working in business.
