Wanneer CEO Derk Vanhouten een nar op zich afgestuurd krijgt door zijn grootste aandeelhouder, valt het hem zwaar om deze adviseur serieus te nemen. Maar heeft hij wel een keuze nu de bedrijfsresultaten blijven tegenvallen?

De marketingwetten van de bedrijfsnar gaan volledig tegen zijn intuïtie en de traditionele marketing in. Wat bezielt de nar om hem met deze ogenschijnlijke flauwekul lastig te vallen? Langzamerhand vallen echter ook voor Derk de puzzelstukjes op zijn plaats.

De Bedrijfsna...

Vloggen is de meest echte en persoonlijke vorm van marketing die veel zintuigen prikkelt. Mits je goed weet hoe je het moet aanpakken. Wil jij als ondernemer ook succesvol en zelfverzekerd leren vloggen, zodat je meer leuke klanten krijgt die vanzelf naar je toe komen? Dan is dit hét boek voor jou!

Met inspirerende voorbeelden, grappige anekdotes, oefeningen en concrete tips en trucs helpt Saskia jou over de drempel en ga je met veel enthousiasme en inspiratie aan de slag met jouw eigen vlogs.

Je ontdekt in dit boe...

The first text to fully explore the issue of ownership and governance of international events. Split onto two distinct parts of 'Theory' and 'Cases', it presents cases from sports as well as non-sports events, in addition to general principles regarding ownership and governance based on historical, legal and managerial considerations. Ownership and Governance of International Events explores these events as global common goods owned by communities of participants, be they athletes, spectators...

De lesmethode Online Marketing voor het MBO behandelt alle belangrijke aspecten van de Online Marketing, 100% afgestemd op de beroepspraktijk. De verworven kennis kan direct worden ingezet! Het leerboek biedt extra verdieping voor zowel student als docent en geeft daardoor extra context en de mogelijkheid de lesprogrammering flexibel te maken.

The challenge of managing projects is to combine the technology of the future with lessons from the past. In the Third Edition of Project Management for the 21st Century, noted authors Bennet Lientz and Kathryn Rea provide a modern, proven approach to project management. Properly applied without massive administrative overhead, project management can supply structure, focus, and control to drive work to success.

Third Edition revisions include: 35% new material; three new chapters on risk man...

"Ellen Bennett is the platonic form of a go-getter who inspires go-getter after go-getter to become a better go-getter." Zooey Deschanel, actor and musician

You'll never know where to start…until you start. This gutsy guidebook will help anyone who's procrastinating on a goal, career change, or business idea stop the obsessive worrying and leap into action.

As a 24-year-old line cook, Ellen Marie Bennett couldn't stand the kitchen staff's poorly designed, cheaply made aprons. So when her he...

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insigh...

NSCA's Essentials of Personal Training, Third Edition With HKPropel Access, is the definitive resource for personal trainers, health and fitness instructors, and other fitness professionals. It is also the primary preparation source for those taking the NSCA-CPT exam.

Storms, floods, fires, tsunamis, earthquakes, tornadoes, and other disasters seem not only more frequent but also closer to home. As the world faces this onslaught, we have placed our faith in sustainable development's which promises that we can survive and even thrive in the face of climate change and other risks. Yet while claiming to go green we have instead created new risks, continued to degrade nature, and failed to halt global warming.

Unnatural Disasters offers a new perspective on ou...