Taking a global and critical perspective, this textbook presents the concepts, theories and applications from the field of intercultural communication in a lively and easy-to-follow style. Covering all the essential topics, from immigration and intercultural conflict, to intercultural health communication and communication in the workplace, this cutting-edge 4th edition: Explains the key theories and concepts you need to know. Brings theory to life with a range of global case studies.

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Covering the essential aspects of critical care nursing, students are asked to consider the biopsychosocial triggers of critical illness, and are walked through a number of different patient scenarios.

With numerous approaches to choose from, knowing where to start when doing qualitative data analysis (QDA) can be a challenge. This book gives you direction with an accessible and thorough introduction to nine different approaches to QDA, written by a multi-disciplinary team with years of experience teaching and analysing data using these methods. With a clear focus on the ‘how to’ of QDA, each chapter includes: •Step-by-step descriptions of how to apply each approach in your resea...

A long awaited new edition of this popular student guide to doing research in the increasingly popular fields of tourism and hospitality (with pick up in lesiure and events management, too). A hands on, practical book adopted on courses worldwide.

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research and practical application for study and career success.

"Designing research is about making decisions to transform an idea into a plan that can provide answers to a research problem or question. Thinking about, and then making these decisions results in the research design – the plan that will be followed to conduct the research and answer the question. This text engages in a dialogue with the reader, providing a serious but accessible introduction to research design, for use as a guide when designing your own research or when reading the resear...

This text explores best practice approaches to undertaking enquiry into learning and teaching in higher education for staff from all academic disciplines.

Using the author's latest research this book emphasises how an educator's investigation of children's perspectives and feelings can actually make teaching more effective for a range of purposes - as well as potentially more fulfilling for the teacher.

A best-practice guide to teaching in the further education and skills sector, and in professional organizational learning contexts, this volume examines the key concepts underpinning effective teaching and learning.

Covering both qualitative and quantitative methods, this is a new edition of the essential companion for human and physical geography students. The book has 8 brand new chapters and brings greater diversity of positionality and perspective to the volume.