What effect will the rising temperatures have on the production of common foods? What would happen if we put the invasive species on the menu? Are the tomatoes we can find in the supermarket advanced pieces of technology or still products of natural processes? And could a plant become a brand? Can we hack our brain’s performance with my lunch? What would be the perfect meal in a fast-food world? Can fast food be personalized to our taste? Or could food become medicine? Could we, literally, ...

Animal Pragmatics shows the ‘Big Five’ and 100+ other interesting animals in Dutch and Belgian animal parks. It is made with a tourist look with an understanding of sustainability and preservation, while at the same time enjoying our ‘wildlife’. Animal Pragmatics strives to answer the most frequently asked questions in zoos.

Animals Pragmatics is written as a hobby. It is “fun” to observe animals and to puzzle with words to write appropriate haikus. It strives to give answers to t...

This book gives a view on start-up entrepreneurship as seen through the eyes of the entrepreneur. Henk Zeegers reveals the pitfalls which start-ups encounter, comments on the support from ecosystems and governments, explains the relevance of hospitality and heritage, and provides hands-on advice and models for surviving the valley of death and becoming a successful scale-up. Regarding governments who cut back on innovation during economic downturns, he takes and substantiates the position tha...

Your research idea is worth funding. You know it is. You want others to see it too.

Gaining access to a position or grant starts with that excellent research idea. However, getting your proposal accepted does not just involve having the best idea. It involves writing the best proposal – a proposal that shows that yours is the best project and the best match to the funder’s requirements. This book therefore focusses on the writing skills you need to deliver the best possible proposal.

The ...