Management Information Systems / 18th Global Edition
Auteur: Carol Traver, Jane Laudon, Kenneth Laudon
Pearson Education Limited
Druk: 18
ISBN: 9781292482590
Description
For courses in Introduction to Information Systems. A case-based approach to IS in business today. Management Information Systems: Managing the Digital Firm provides a comprehensive introduction to Information Systems that draws connections between MIS and business performance.
The authors present real-world case studies that explain how well-known companies use IT to solve problems and achieve their objectives. This real-world approach helps students develop sought-after skills, learn to lead IS-related management discussions, and use IT to meet bottom-line results. The 18th Edition has been updated to cover important contemporary topics including the latest on AI, sustainability and analytics.
Specifications
ISBN
9781292482590
Uitgever
Pearson Education Limited
Auteur
Carol Traver, Jane Laudon, Kenneth Laudon
Druk
18
Pagina's
560
Taal
English (US)
Verschijningsjaar
2025