Introducing Communication Research teaches the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. The Fifth Edition adds coverage of social media and big data, artificial intelligence (AI), and changes in communication brought about by the COVID-19 pandemic.

Suitable for undergraduate and postgraduate business management or marketing students

Guide your students through sales theory to the practical implications of selling with the support of the ideal text

Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, volatile and global marketplace.

Fully updated with the latest case studies, practical exercises and exa...

Rich people know a secret. In this book, former Wall Street investor Codie Sanchez pulls back the curtain.

Most people look for wealth in all the wrong places.. From dropshipping and startups to grinding for promotions, you might believe you have to trade your life to be one of the few who win. But the truly rich know these paths are paved with delusion and false promises.

In Main Street Millionaire, Codie Sanchez teaches you the path the wealthy really walk. Instead of risking it all with li...

Situated at the intersections of queer studies, diaspora studies and Asian Studies, this book articulates an intersectional cultural politics that is anti-racist, decolonial, anti-nationalist, feminist and queer.

Everything a student needs to learn statistics starting from the basics and progressing onto sophisticated statistical modelling. A genuine one-off that uses humour, and the quirks of the everyday, to bring statistics to life and to make it accessible. Â

Are you looking to use counselling skills to enhance your existing helping role? Are you taking the first steps towards becoming a professional counsellor? This practical guide will provide you with the ideal introduction, showing you what helping and counselling is all about. Part 1: Counselling Skills will introduce readers to the underpinning knowledge and practical tools needed to develop a range of helping skills for use in a variety of helping roles, showing what it means to work safel...

The essential primary English subject knowledge text covering all the knowledge you need to teach primary English.Â

Everything you need to know to become a successful teacher in the FE and Skills Sector.