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Study books (55)
Strategic Brand Management / 5th Global Edition
Building, Measuring, and Managing Brand Equity
2020 || Paperback || Kevin Keller e.a. || Pearson || also available as eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifie...
Management: An Introduction / 8th edition
Using practice and theory to develop skill
2019 || Paperback || David Boddy || Pearson || also available as eBook
Enable critical thinking for enhanced employability outcomes Management: Using Practice and Theory to Develop Skills, 8th Edition, by David Boddy is a market-leading text which today's students and tomorrow's managers need to read. For 20 years this text has introduced managers and students to the theory and practice of this broad discipline. A comprehensive introduction to the themes and functions of management, this book is an accessible and academically rigorous guide through the field.
No...
Corporate Financial Management
2019 || Paperback || Glen Arnold e.a. || Pearson
Explore how finance theory works in practice with Corporate Financial Management, 6th edition. Find out how financial decisions are made within a firm, how projects are appraised to make investment decisions, how to evaluate risk and return, where to raise finance from and how, ultimately, to create value.
Need extra support? Join over 10 million students benefiting from Pearson MyLabs.
This title is supported by MyLab Finance, an online homework and tutorial system which can be used by stude...
Quantitative Decision Making (Custom Erasmus)
2024 || Paperback || Pieter Van den Berg || Pearson
This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!
Learning Theories / 8th edition
An Educational Perspective
2019 || Paperback || Dale Schunk || Pearson
A comprehensive look at the key theoretical principles, concepts, and research findings about learning, with special attention paid to how these concepts and principles can be applied in today’s classrooms. This widely used and respected resource introduces readers to the key theoretical principles, concepts, and research findings about learning and helps them see how to apply that theory and research as educators. Learning Theories begins with a discussion of the relationship between learn...
Human Anatomy / 9th Global Edition
2019 || Paperback || Elaine N. Marieb e.a. || Pearson
For one-semester courses in human anatomy. A functional approach to human anatomy Human Anatomy, the #1 best-selling textbook for the human anatomy course, is widely regarded as the most readable and visually accessible book on the market. Using a functional anatomy theme, the text presents human anatomy as a well-illustrated "story" with the right amount of detail that learners can understand at an introductory level.
Analogies and comparative descriptions make anatomical structures more mem...
University Physics with Modern Physics with Modified Mastering Physics and eText / 15th edition
2019 || Paperback || Hugh D. Young e.a. || Pearson
Develop your understanding of how to use similar steps in your problem-solving approaches For courses in calculus-based physics. University Physics with Modern Physics, 15th edition, now in SI Units, is known for its clear and accessible approach to physics. With its step-by-step guidance and variety of problem types, the textbook will help you solve the most complex problems in physics.
This edition draws on insights from several users to help you see patterns and make connections between pr...
Managerial Accounting (Custom Hogeschool van Amsterdam)
2019 || Paperback || Andre Resing || Pearson
Principles of Managerial Finance / Brief 8th Global Edition
2019 || Paperback || Chad Zutter e.a. || Pearson
For introductory courses in managerial finance. Help students apply financial concepts to solve real world problems with a proven teaching and learning framework The Teaching and Learning System -- a hallmark feature of Principles of Managerial Finance, Brief -- weaves pedagogy into concepts and practice, giving students a roadmap to follow through the text and supplementary tools. The 8th Edition, Global Edition, concentrates on the material students need to know in order to make effective f...
Organizational Behaviour / 10th edition
2019 || Paperback || David Buchanan e.a. || Pearson
Organizational Behaviour by Buchanan and Huczynski is one of the best established books in this field. The authors’ popular blend of social science underpinning, challenging assumptions, applying theory to practice, and using movies to explore topical issues, makes this an ideal introduction to the subject. This text can be used by undergraduate, postgraduate, and professional students as it assumes no prior knowledge of the social sciences in general, or of organizational behaviour.
Now al...