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Resultaten (1920)
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Public Relations Writing
Essential Tools for Effective Storytelling
2024 || Paperback || Valerie Fields || SAGE
With a focus on storytelling, social media, and socially-conscious content, Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field.
Business and Professional Communication
A Human-Centered Approach
2025 || Paperback || Curtis Newbold e.a. || SAGE
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Coaching Understood
A Pragmatic Inquiry into the Coaching Process
2012 || Paperback || Elaine Cox || SAGE
As the only coaching text available to take this perspective, Coaching Understood does so by building an understanding of how all the basic elements present in the coaching interaction work and exposes the mystery underlying coaching's success as a personal and professional development intervention.
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The Art of War
The Ancient Classic
2024 || Hardcover || Sun Tzu || Wiley
The original and bestselling leadership book! Sun Tzu's ideas on survival and success have been read across the world for centuries. Today they can still be applied to business, politics and life. The Art of War demonstrates how to win without conflict.
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Stop Talking, Start Doing
A Kick in the Pants in Six Parts
2025 || Paperback || Shaa Wasmund e.a. || John Wiley and Sons Ltd
Turn thoughts and words into real, concrete progress to a new goal
In the newly revised 10th Anniversary Edition of Stop Talking, Start Doing: A Kick in the Pants in Six Parts, accomplished entrepreneur Shaa Wasmund delivers a powerful call to action for anyone looking to kick their life into high gear and start realizing their wildest dreams. In the book, you'll learn to harness that nagging feeling that you should be doing something more and turn it into a positive force for change.
You'll ...
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Lifestyle Business Playbook
How to Have Fun, Freedom and Fulfilment With Your Own Business
2025 || Paperback || Daniel (Entrevo) Priestley || John Wiley and Sons Ltd
Create and run a business focused on fun, freedom and flexibility In Lifestyle Business Playbook: How to Have Fun, Freedom and Fulfilment with Your Own Business, award-winning entrepreneur and author Daniel Priestley delivers a practical guide for building a lifestyle business. He explains how to structure your team, the technology you'll need to grow, the sorts of products you'll need to develop, and the markets you should target. Daniel walks you through key business phases and sets clear o...
A Big Life in Advertising
2025 || Paperback || Mary Wells Lawrence || Simon & Schuster Nederland B.V.
One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange--tells her riveting story. 36 photos.
Tribes
We need you to lead us
2008 || Paperback || Seth Godin || Little, Brown Book Group
n this fascinating book, Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement - to bring together a tribe of like-minded people and do amazing things. There are tribes everywhere, all of them hungry for connection, meaning and change. And yet, too many people ignore the opportunity to lead, because they are "sheepwalking" their way through their lives and work, too afraid to question whether their compliance is doing them (or their company) any good.
...
Marketing / 3rd European edition
Real People, Real Decisions
2019 || Paperback || Michael Solomon e.a. || Pearson
Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.
The 3rd European Edition presents more infor...
Econometric Analysis, Global Edition
2020 || Paperback || William Greene || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For first-year graduate courses in Econometrics for Social Scientists. Bridging the gap between social science studies and econometric analysisDesigned to bridge the gap between social science studies and field-econometrics, Econometric Analysis, 8th Edition, Global Edition, presents thi...