A clear, succinct, and comprehensive guide to international marketing Global Marketing, 9th Edition by Svend Hollensen and Ana Bogdanovic is an essential resource for undergraduate and postgraduate students looking to gain a deep understanding of global marketing. This guide follows the five main management decisions: whether to internationalise, which markets to enter, how to enter a foreign market, and how to design and then implement and co-ordinate the global marketing programme appropria...

Engineering Mechanics: Statics excels in providing a clear and thorough presentation of the theory and application of engineering mechanics. It empowers you to succeed by drawing upon Professor Hibbeler's decades of everyday classroom experience and his knowledge of how students learn. The text is shaped by the comments and suggestions of hundreds of reviewers in the teaching profession, as well as many of the author’s students.

The 15th Edition features a large variety of problems, about 3...

This print textbook is available for students to rent for your classes. The Pearson print rental program provides you with affordable access to learning materials, so you go to class ready to succeed. Engineering Mechanics: Statics excels in providing a clear and thorough presentation of the theory and application of engineering mechanics.

It empowers you to succeed by drawing upon Professor Hibbeler's decades of everyday classroom experience and his knowledge of how students learn. The text ...

he Complete, Unified, Up-to-Date Guide to Transport and Separation. Fully Updated for Today's Methods and Software Tools Transport Processes and Separation Process Principles, 5th Edition, offers a unified and up-to-date treatment of momentum, heat, and mass transfer and separations processes. This edition—reorganized and modularized for better readability and to align with modern chemical engineering curricula—covers both fundamental principles and practical applications, and is a key re...

Multinational Business Finance trains the leaders of tomorrow's multinational enterprises to recognize and capitalize on the unique characteristics of global markets. Because the job of a manager is to make financial decisions that increase a firm's value, the authors have embedded real-world mini-cases throughout, applying chapter concepts to the types of situations managers of real multinational firms encounter. The 16th Edition attempts to capture the rapid evolution of our global marketpl...

Undertaking a writing project for assessment can be a challenging prospect for students of all disciplines and especially those new to academic writing in higher education. The unique 12-step approach in this book leads students through the different stages that apply to any form of academic writing - gathering relevant information, processing that information through effective planning, creating the text and developing writing for future assignments including exam writing. The authors follow...

Financial institutions, private and public companies and governments can lose vast amounts of money from even minor changes in interest rates. Because of this, complex financial instruments have been developed to mitigate these exposures. But what happens when organisations hedge themselves to ill-advised and ill-formulated financial management strategies? Based on a proven analytical method, Mastering Interest Rate Risk Strategy explains, step-by-step, how to set up and run a sound interest...

Rigorous, yet readable. The author presents the material with sufficient elaboration, explanation, and examples that not only interest the student, but make it understandable. Introduction to Behavioral Research Methods incorporates the four basic approaches to behavioral research (descriptive research, correlational research, experimental research, and quasi-experimental research), and shows students how to conceptualize questions, measure variables, design studies, and analyze data.

Chapter...

Accounting Information Systems (AISs) delivers unprecedented coverage of these types of financial systems. The text examines how developments in IT affect business processes and controls, the effect of recent regulatory developments on the design and operation of AISs, and how you can use AISs to add value to an organization.

The 16th Edition covers important new IT developments in AIS, such as robotic process automation, blockchain and data analytics. Not only will you see how AIS has change...