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Resultaten (1581)
morgen verzonden
Strategic Social Marketing
For Behaviour and Social Change
2021 || Paperback || Jeff French e.a. || SAGE
Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.
morgen verzonden
A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing
1900 || Paperback || A J Earley || SAGE
Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics.
morgen verzonden
Cross-Cultural Management
A Contemporary Approach
2023 || Paperback || Jasmin Mahadevan || SAGE
An essential textbook on Contemporary Cross-Cultural Management covering theory, practice and skills.
morgen verzonden
What Do We Know and What Should We Do About the Future of Work?
2019 || Paperback || Melanie Simms || SAGE
What Do We Know and What Should We Do About The Future of Work? is part of a new book series offering short, up-to-date overviews of key issues often misrepresented or simplified in the mainstream media.
morgen verzonden
Creating a Lean Culture / Druk 3
Tools to Sustain Lean Conversions, Third Edition
2025 || Paperback || David (Principal Mann || Taylor & Francis Group Limited
Winner of a Shingo Research and Professional Publication Award
The new edition of this Shingo Prize-winning bestseller provides critical insights and approaches to make any Lean transformation an ongoing success. It shows you how to implement a sustainable, successful transformation by developing a culture that has your stakeholders throughout the organizational chart involved and invested in the outcome. It teaches you how to successfully navigate the politics in cross-functional process imp...
morgen verzonden
Sustainable Marketing
A Holistic Approach
2021 || Paperback || Mark Peterson || SAGE
This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.
morgen verzonden
International and Comparative Employment Relations
Global Crises and Institutional Responses
2021 || Paperback || Greg J Bamber e.a. || SAGE
International and Comparative Employment Relations text is the Employment Relations text for any lecturer taking a comparative approach, and this seventh edition has been thoroughly updated with new examples and discussion questions to engage students and encourage critical thinking.
morgen verzonden
Corporate Communication / 7th edition
A Guide to Theory and Practice
2023 || Paperback || Joep P. Cornelissen || SAGE
This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been fully updated to include:* changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams * the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the 'metaverse' and alongside consideration o...
Marketing for Tourism, Hospitality & Events
A Global & Digital Approach
2024 || Paperback || Simon Hudson e.a. || SAGE
This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.
Contemporary Human Resource Management / 7th edition
Text and Cases
2025 || Paperback || Adrian Wilkinson e.a. || SAGE
Written by experts in the field, this well-established book covers the core fundamentals of HRM, contemporary issues and contains a rich array of research-based case studies.
