In this second part of The Strategy Handbook, Jeroen Kraaijenbrink offers a refreshing and practical approach to strategy execution that completes the strategy process outlined in Part 1. Grounded in both research and practical experience, the book provides a structured approach to making strategy execution work.

In an enjoyable and to-the-point style, The Strategy Handbook guides you through a four-step approach to strategy execution and shows you how this approach can be tailored to the sp...