Positioning: The Battle for Your Mind
The battle for your mind. How to be seen and heard in the overcrowded marketplaceVerzenden op dinsdag, 2026-09-15
Beschrijving
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
Specificaties
ISBN
9780071373586
Uitgever
Verschijningsvorm
Paperback
Druk
1
Relevante opleidingen
Creative Business
Pagina's
224
Taal
English (UK)
Voorgeschreven bij o.a.
Hogeschool Utrecht