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Studieboeken (34)
Marketing Communications / 8th edition
Integrating Online and Offline, Customer Engagement and Digital Technologies
2024 || Paperback || PR Smith e.a. || Kogan Page
Discover how to plan and implement successful marketing with this invaluable core textbook complete with in depth, integrated marketing elements throughout.
Bridging Intention to Impact
Transforming Digital Product Development through Evidence-Based Decision-Making
2024 || Paperback || Connor Joyce || Pearson Education (US)
Brand Management
Co-creating Meaningful Brands
2024 || Paperback || Michael Beverland e.a. || SAGE
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.
Organizational Behavior in Health Care
2024 || Paperback || Nancy Borkowski e.a. || Jones and Bartlett Publishers, Inc
