Strategy Synthesis : For Leaders

Strategy Synthesis takes a truly global perspective. Contrasting viewpoint readings encourage discussion and debate, and illustrative cases help to acknowledge the importance of strategy in the world of business. Unlike most other books on the subject, the philosophy at the heart of this text is that an understanding of the topic of strategy can only be gained by grappling with a wider diversity of insights from many prominent thinkers, and the clear recognition that there is no simple answer to the question of what strategy is.

This textbook bridges West and East, North and South, with insights from around the globe.

Table of contents:

Section I: Strategy

1 Introduction

2 Strategizing

3 Missioning and visioning

Section II: Strategy Content

4 Business level strategy

5 Corporate level strategy

6 Network level strategy

Section III: Strategy Process

7 Strategy formation

8 Strategic change

9 Strategic innovation

Section IV: Strategy Context

10 The industry context

11 The organizational context

12 The international context

New in this edition:

- Updated “International Perspective” paragraphs for each chapter, written by Wester Wagenaar.

- Content throughout updated to reflect the most recent academic debate.

- Extracts and exhibits updated and modernised throughout.