Marketing Research / 8th edition

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Marketing Research / 8th edition

ISBN: 9781292153261
Uitgever: Pearson
Verschijningsvorm: Paperback
Auteur: Alvin C. Burns Ronald F. Bush
Druk: 8
Pagina's: 496
Taal: Engels
Verschijningsjaar: 2018
Vervanger van: 9780273768517
NUR: Marketing

For courses in global marketing. Marketing Research: The Fundamentals The Eighth Edition of Marketing Research continues to provide students with a "nuts and bolts" introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data.

This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.