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Resultaten (1619)
The Psychology of Advertising / 4th Edition
2025 || Paperback || Bob M. Fennis e.a. || Taylor & Francis
The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
Games of Strategy / 6th Edition
2025 || Paperback || Avinash K. Dixit e.a. || WW Norton Co
Invites all students to understand game theory
morgen verzonden
The 5 Types of Wealth
A Transformative Guide to Design Your Dream Life
2025 || Paperback || Sahil Bloom || HarperCollins Publishers
A groundbreaking guide to rejecting the default path and designing your dream life - from social media star, entrepreneur and inspirational writer of 'The Curiosity Chronicle' newsletter, Sahil Bloom.
morgen verzonden
Black Holes
The Key to Understanding the Universe
2024 || Paperback || Professor Brian Cox e.a. || Van Ditmar Boeken B.V.
A Brief History of Time for the 21st Century At the heart of our galaxy lies a monster so deadly, not even light can escape its grasp. Its secrets lie waiting to be discovered. It’s time to explore our universe’s most mysterious inhabitants Black Holes
morgen verzonden
Professional Product Owner, The
Leveraging Scrum as a Competitive Advantage
2025 || Paperback || Don McGreal e.a. || Pearson Benelux B.V.
The Professional Product Owner will help product owners and their organizations refocus on value as the primary objective. The authors offer detailed practices for identifying where value can be found, measuring it, and maximizing it throughout the entire product lifecycle. Drawing on their combined 40+ years of experience in using agile and Scrum in product delivery, the authors show how to go beyond merely writing requirements and managing product backlogs, to take accountability and drive ...
We are Our Brains
From the Womb to Alzheimer's
2024 || Paperback || Dick Swaab || Penguin
Taking us through every stage in our lives, from the womb to falling in love to old age, Dick Swaab shows that we don't just have brains: we are our brains.
morgen verzonden
Otherlands
A World in the Making - A Sunday Times bestseller
2023 || Paperback || Thomas Halliday || Veltman Distributie Import Books
FOYLES NON-FICTION BOOK OF THE YEAR
A SUNDAY TIMES TOP TEN BESTSELLER
THE WAINWRIGHT PRIZE FOR NATURE WRITING - HIGHLY COMMENDED
LONGLISTED FOR THE BAILLIE GIFFORD PRIZE FOR NON-FICTION
'The best book on the history of life on Earth I have ever read' Tom Holland
'Epically cinematic... A book of almost unimaginable riches' Sunday Times
This is the past as we've never seen it before.
Otherlands is an epic, exhilarating journey into deep time, showing us the Earth as it used to exist, and the wo...
morgen verzonden
Business Environment in a Global Context / 2nd Edition
2013 || Paperback || Andrew Harrison || Oxford University Press
Andrew Harrison has expertly authored this engaging text on the business environment, offering theoretical rigour, along with a truly global focus, and an understanding of the economic dimensions of the subject. The text takes a unique approach exploring the business environment at different spatial levels (global, international, national, and regional), in different dimensions (culture, ethics, internationalization, markets, technology, and risk) and in the maingeopolitical regions (Europe, ...
The Brand Gap / 2nd Edition
Revised Edition
2020 || Paperback || Marty Neumeier || Pearson
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"-a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition *...