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58,95
Vandaag besteld,
morgen verzonden
met 5% korting 56,00
+
Bestel

Skill Sheets / 3rd edition

An Integrated Approach to Research, Study and Management

2018 || Paperback || Rob van Tulder || Pearson || met inkijkexemplaar || ook als eBook

In today's society, there is a growing need for so-called 21st century skills, which can range from sophisticated analytical skills and practical social skills to dealing with great complexity and uncertainty. Whether you are a student, a manager or a researcher, vital skills are interconnected and require real-time application. Skill development is an integrated and lifelong accumulative process that requires a solid understanding of the type of motivation and attitude needed to make the exp...

49,95
Vandaag besteld,
morgen verzonden
+
Bestel

Brand Design / 7th edition

The standard guide in brand building

2022 || Hardcover || Ruud Boer || Pearson || met inkijkexemplaar || ook als eBook

Following the publication of the Dutch edition of this book in 2002, Brand Design has become a household name in many boardrooms and educational courses. Ruud Boer's model of Brand Design has guided over 30,000 marketers in shaping and designing brands. With the introduction of this new edition, marketing students and professionals can also benefit from a conceptual map of Brand Design in English!

This well-illustrated book is comprehensive, encompassing a diversity of practical examples of p...

41,95
Vandaag besteld,
morgen verzonden
met 5% korting 39,85
+
Bestel

Explore the big picture

Forces shaping the future of humanity

2021 || Paperback || Mario van Rijn e.a. || Pearson || met inkijkexemplaar || ook als eBook

Are you interested in the state of our world? In the future of humanity? Have you ever wondered how the major developments of our time fit together? Are you, in fact, interested in exploring the big picture?

The world we live in is undergoing enormous change, and it can feel overwhelming to grasp what it all means, to you, to your family, to your business or job, and to humanity as a whole.

In one book, Explore The Big Picture takes a deep dive into some of the most significant matters we’r...

64,95
Vandaag besteld,
morgen verzonden
met 5% korting 61,70
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Bestel

Economics of Organizations and Markets, 1st revised edition

2022 || Paperback || Sander Onderstal || Pearson || met inkijkexemplaar || ook als eBook

How do employees respond to incentives? Which applicant is most attractive

when several apply to fill a job vacancy? Why and how do governments intervene

in markets?

Finding the right answers to these and other questions is of great importance

for managers and policy makers who want to fully understand the economics of

organizations and markets. Organizations and markets are vital institutions in all

modern societies.

This book examines how organizations and markets work and

how managers and ...

45,95
Vandaag besteld,
morgen verzonden
met 5% korting 43,65
+
Bestel

Export planning met MyLab / Druk 2

A 10-step approach

2021 || Paperback || Joris Leeman || Pearson || met inkijkexemplaar || ook als eBook

When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decisionmaking process. Export Planning provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases and provides a 10-step guide for the construction of an international marketing plan.

Export Planning w...

49,94
Direct beschikbaar
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Bestel

Principes van marktonderzoek, 7e editie (e-book)

met MyLab NL toegangscode

2016 || E-book via Bookshelf || Alvin C. Burns e.a. || Pearson

Principes van marktonderzoek, 7e editie

Principes van marktonderzoek bevat alle aspecten van (online) marktonderzoek. Daarbij ligt de nadruk op de toepassing in de praktijk. Zonder te veel in te gaan op technische details, beschrijft het boek hoe je de gegevens kunt verwerken in SPSS. De software is in de tekst geïntegreerd en aangevuld met verduidelijkende afbeeldingen. De zevende editie is volledig geactualiseerd en bewerkt voor de Nederlandstalige markt.

Elk hoofdstuk beg...