A Beginner's Guide to Experiments in Consumer Research

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Description

This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process.

Specifications

ISBN

9781041171850

Uitgever

Taylor & Francis Group Limited

Auteur

Jeanette Carlsson Hauff , Jonas Nilsson

Pagina's

84

Taal

English (US)

Verschijningsjaar

2026

NUR

Economie en bedrijf algemeen