Positioning: The Battle for Your Mind
The battle for your mind. How to be seen and heard in the overcrowded marketplaceOrder today, shipped next Friday
Description
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
Specifications
ISBN
9780071373586
Uitgever
Verschijningsvorm
Paperback
Druk
1
Relevante opleidingen
Creative Business
Pagina's
224
Taal
English (UK)
Voorgeschreven bij o.a.
Hogeschool Utrecht