Positioning: The Battle for Your Mind
McGraw-Hill
Druk: 1
ISBN: 9780071373586
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Description
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
Specifications
ISBN
9780071373586
Uitgever
McGraw-Hill
Druk
1
Relevante opleidingen
Creative Business
Pagina's
224
Taal
English (UK)
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