Positioning: The Battle for Your Mind

https://www.studiebijdehand.nl/web/image/product.template/1665/image_1920?unique=1cd0a98 The battle for your mind. How to be seen and heard in the overcrowded marketplace

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Description

Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

Specifications

ISBN

9780071373586

Uitgever

McGraw-Hill

Verschijningsvorm

Paperback

Druk

1

Relevante opleidingen

Creative Business

Pagina's

224

Taal

English (UK)

Voorgeschreven bij o.a.

Hogeschool Utrecht