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Studieboeken (52)

Een overzicht van studieboeken die relevant zijn binnen het hoger onderwijs.

14,69
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The Challenger Sale

How To Take Control of the Customer Conversation

2020 || Paperback || Matthew Dixon e.a. || Penguin Books

In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge themWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers.

They challenge them. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales re...

59,50
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Logistics Management and Strategy

Competing through the Supply Chain

2020 || Paperback || Alan Harrison e.a. || Pearson || ook als eBook

This text has a clear European foundation and an international appeal. In line with the globalisation of logistics, we have included cases from other parts of the world than Europe - diverse though European logistics solutions are - including South Africa, the United States, Japan, China and Australia. Accordingly, we start in Part One with the strategic role of logistics in the supply chain. We continue by developing the marketing perspective by explaining our view of 'putting the end-custom...

30,95
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Business Model Shifts

Six Ways to Create New Value For Customers

2023 || Paperback || P Van Der Pijl || Wiley

Shift your business model and transform your organization in the face of disruption Business Model Shifts is co-authored by Patrick van Der Pijl, producer of the global bestseller Business Model Generation, and offers a groundbreaking look at the challenging times in which we live, and the real-world solutions needed to conquer the obstacles organizations must now face. Business Model Shifts is a visually stunning guide that examines six fundamental disruptions happening now and spotlights th...

84,99
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The Practice of Statistics for Business and Economics / 5th edition

2020 || Paperback || David Moore e.a. || Macmillan

Look at your data. Now available with Macmillan's online learning platform Achieve, The Practice of Statistics for Business and Economics (PSBE) helps students develop a working knowledge of data production and interpretation in a business and economics context, giving them the practical tools they need to make data-informed, real-world business decisions from the first day of class. Achieve for The Practice of Statistics for Business and Economics connects the problem-solving approach and re...

69,95
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Services Marketing / 4th edition

Integrating Customer Focus Across the Firm

2020 || Paperback || Alan Wilson e.a. || McGraw-Hill

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research,...

48,95
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A Circular Economy Handbook / 2nd edition

How to Build a More Resilient, Competitive and Sustainable Business

2020 || Paperback || Catherine Weetman || Kogan Page Ltd

WINNER: 2018 Les Plumes des Achats & Supply Chain - The Committee Special Prize As we learn more about the climate and biodiversity crisis, it is clear that how we make and consume things is a major part of the problem. Extraction and processing of materials, fuels and food makes up about half of global greenhouse gas emissions and over 90% of biodiversity loss and water stress. Many modern businesses deplete resources, destroy ecosystems and dump waste and pollution at every stage - harming ...

18,95
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The Invincible Company / 1st edition

How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models

2020 || Paperback || Alexander Osterwalder e.a. || Wiley

The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design

Alex Osterwalder and Yves Pigneurs' Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world's best companies develop, test, and scale new business models, the authors have produced their ...

25,95
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Ten types of innovation / 1st edition

The Discipline of Building Breakthroughs

2020 || Paperback || Larry Keeley e.a. || Wiley

Innovation principles to bring about meaningful and sustainable growth in your organization Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings the Ten Types of Innovation that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identi...

15,75
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The 7 Habits Of Highly Effective People

30th Anniversary Edition

2020 || Paperback || Stephen R. Covey || Simon & Schuster

New York Times bestseller - over 25 million copies soldThe No. 1 Most Influential Business Book of the Twentieth Century "[Thirty] years after it first appeared, the wisdom of The 7 Habits is more relevant than ever. On an individual level people are burning out, and on a collective level we are burning up the planet.

So Dr. Covey's emphasis on self-renewal and his understanding that leadership and creativity require us to tap into our own physical, mental, and spiritual resources are exactly...

48,95
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Business Analysis Techniques

99 essential tools for success

2020 || Paperback || James Cadle e.a. || BCS learning & development ltd.

The development of business analysis as a professional discipline has extended the role of the business analyst who now needs the widest possible array of tools and the skills and knowledge to be able to use each when and where it is needed. This new edition provides 99 possible techniques and practical guidance on how and when to apply them. It complements Business Analysis also published by BCS, and offers a more detailed description of the techniques used in business analysis, together wit...