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Studieboeken (43)
Een overzicht van studieboeken die relevant zijn binnen het hoger onderwijs.
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The Business of Platforms
Strategy in the Age of Digital Competition, Innovation, and Power
2021 || Hardcover || Michael A. Cusumano e.a. || HarperCollins
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds-the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovat...
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Principles of Marketing / 8th European edition
2019 || Paperback || Phil T. Kotler e.a. || Pearson || ook als eBook
Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-...
Strategic Brand Management / 5th Global Edition
Building, Measuring, and Managing Brand Equity
2020 || Paperback || Kevin Keller e.a. || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifie...
dinsdag verzonden
Waarom de rijken alsmaar rijker worden
Wat is financiële ontwikkeling? ... echt waar?
Paperback || Robert T. Kiyosaki || Succesboeken.nl
Waarom de rijken alsmaar rijker worden
gaat over echt financieel onderricht – en niet over het sprookje van:
“Ga naar school, vind een baan, spaar geld, koop een huis, los je
schulden af en investeer voor de lange termijn in aandelen.”
Dit boek is de masteropleiding van Rijke pa arme pa. Als je op zoek
bent naar nieuwe ideeën over hoe je in de toekomst in voorspoed kunt
overleven, dan is dit een boek voor jou.
In 1997 heeft Robert Kiyosaki Rijke pa arme pa geschreven: het
nummer é...
Cracked it!
How to solve big problems and sell solutions like top strategy consultants
2019 || Paperback || Bernard Garrette e.a. || Springer
Solving complex problems and selling their solutions is critical for personal and organizational success. For most of us, however, it doesn't come naturally and we haven't been taught how to do it well. Research shows a host of pitfalls trips us up when we try: We're quick to believe we understand a situation and jump to a flawed solution.
We seek to confirm our hypotheses and ignore conflicting evidence. We view challenges incompletely through the frameworks we know instead of with a fresh p...
Financial Accounting Theory / 8th edition
2019 || Hardcover || William Scott e.a. || Pearson
This new edition continues to include considerable coverage of accounting standards oriented to 2018 IASB standards as well as major U.S. accounting standards. While the text discussion concentrates on relating standards to the theoretical framework of the book, the coverage provides students with exposure to the contents of the standards themselves. Despite its theoretical orientation, Financial Accounting Theory, 8/e does not ignore the institutional structure of financial accounting and s...
The New Oil
Using Innovative Business Models to Turn Data into Profit
2019 || Paperback || Arent van 't Spijker || Technics Publications LLC
How can you leverage the value of your company's data?
Well over a century ago oil drove the development of innovations such as the internal combustion engine, central heating and plastics, changing our world and our economy. Oil, as a technology, fueled an economic force that inexorably changed the way people lived and worked. Today, data is fueling a very similar change: it is the driving force for new business models and disruptive technologies that impact companies in every imaginable...
Financial Management for Decision Makers / 9th edition
2022 || Paperback || Peter Atrill || Pearson || ook als eBook
Now in its ninth edition, Financial Management for Decision Makers provides students with a unique focus on the practical application of financial management and its role in decision making. Covering topics such as financial planning, making capital investment decisions, and financing a small business, it provides an ideal introduction to the world of financial management. New to this edition:* A new chapter on international aspects of financial management, which explores the benefits and pro...
Marketing Research / 9th edition
2019 || Paperback || Alvin Burns e.a. || Pearson || ook als eBook
For courses in global marketing. This ISBN is for the bound textbook, which students can rent through their bookstore. A conceptual approach and introduction to the field of marketing researchWritten with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data.
The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including t...
Diversity Competence
Cultures Don't Meet, People Do
2019 || Paperback || Dr Edwin Hoffman e.a. || CABI Publishing
In today's world many people live, learn and work in international and multicultural environments. Intercultural communication has become an important topic in many fields of work and study. Given the complexities of globalization, knowledge of cultures and cultural differences is rarely sufficient.
In this book, interpersonal communication forms the point of departure: the meeting of people, not of cultures. The authors describe what diversity competence entails: which processes, challenges ...