Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documente...

Based on a new classification of algorithm design techniques and a clear delineation of analysis methods, Introduction to the Design and Analysis of Algorithms presents the subject in a coherent and innovative manner. Written in a student-friendly style, the book emphasises the understanding of ideas over excessively formal treatment while thoroughly covering the material required in an introductory algorithms course. Popular puzzles are used to motivate students' interest and strengthen thei...

The new C++11 standard allows programmers to express ideas more clearly, simply, and directly, and to write faster, more efficient code. Bjarne Stroustrup, the designer and original implementer of C++, has reorganized, extended, and completely rewritten his definitive reference and tutorial for programmers who want to use C++ most effectively. The C++ Programming Language, Fourth Edition, delivers meticulous, richly explained, and integrated coverage of the entire language—its facilities, a...

For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world.

Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology ...

For undergraduate and MBA strategic management or business policy courses. This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives.

Environment: The Science behind the Stories continues to revolutionize the environmental science course with integrated central case studies and real-life stories that provide students with a concrete and engaging framework for understanding and applying the scientific process to environmental concerns. The newly revised Fifth Edition offers a highly effective integration between text and media and an emphasis on scientific literacy and data analysis skills to encourage students to critically...

For undergraduate courses in Management Science. A logical, step-by-step approach to complex problem-solvingUsing simple, straightforward examples to present complex mathematical concepts, Introduction to Management Science gives students a strong foundation in how to logically approach decision-making problems. Sample problems are used liberally throughout the text to facilitate the learning process and demonstrate different quantitative techniques.

Management Science presents modeling techn...

For introductory courses for biology majors. Uniquely engages biology students in active learning, scientific thinking, and skill development. Scott Freeman's Biological Science is beloved for its Socratic narrative style, its emphasis on experimental evidence, and its dedication to active learning.

Science education research indicates that true mastery of content requires a move away from memorization towards active engagement with the material in a focused, personal way. Biological Science ...

Explore key concepts of managing innovation and engage with latest developments in the field Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps ...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For one-semester business statistics courses.

A focus on using statistical methods to analyze and interpret results to make data-informed business decisionsStatistics is essential for all business majors, and Business Statistics: A First Course helps students see the role statistics will...