This practical and accessible book maps out comprehensively the range of exciting and varied options open to those considering a career in public health. Uniquely, it provides helpful information on how to become either as a fully-fledged specialist or to work in an operational practitioner role.

This new book is written specifically for medical students, junior doctors and medical educators looking to develop communication skills. It will instill the background understanding of the requirement of humanities engagement in self-development and reflection to enhance the experience of both the practitioner and the patient.

Instant Wisdom for GPs gathers these pearls together, presenting ten bullet-point gems from a comprehensive range of clinical specialties, together with advice on obscure or overlooked diagnoses, guidance on how to distinguish tricky differentials and tips on prescribing.

This book focuses on understanding the wide range of opportunities as well as the spectrum of challenges AI brings in different business contexts and society at large.

This important book provides a comprehensive guide to understanding vaccine hesitancy, as well as the nuances of antivaccination claims. It is designed to give clinicians and other professionals targeted information to help them address vaccine hesitancy and antivaccination claims, as well as ways of responding to immunisation concerns.

This practical, evidence-based handbook offers an occupation-centred treatment programme and intervention, rooted in occupational therapy, and underpinned by the Model of Human Occupation. It is an invaluable resource for occupational therapists, occupational therapy students and educators, and occupation-focused mental health services.

Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.

Fundamentals of Risk Management provides a comprehensive introduction to enterprise risk for students and risk professionals, with tools and tips, expert insights and coverage of key developments in an ever-evolving field. Effective enterprise risk management allows organizations to maximize opportunities and minimize uncertainty. Aligned with ISO 31000, the COSO ERM Framework and the UK's Orange Book, this guide covers the key principles of risk management and how to deal with the different ...

This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.