This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into ...

This book helps readers understand how to manage and transcend risks to drive the Quadruple Aim of improved patient experiences, better patient and business outcomes, improved clinician experience, and lower healthcare costs.

This book examines how the digital revolution has reorganized the model of healthcare during the COVID-19 pandemic and argues for a continued paradigm shift to digital healthcare.

This book walks the reader through the process of determining what type of IT function they have today and what they’ll need tomorrow. It discusses how to assess and analyze the IT function then develop and implement a plan to renovate in place.

Revised and updated throughout, the new edition of Discourse Analysis provides a comprehensive overview of the major approaches to and methodological tools used in discourse analysis.

Traumatization and Its Aftermath delves deep into the complexities of traumatization and is a practical, comprehensive guide to understanding and overcoming the impacts of adverse circumstances.

Many new challenges including competitiveness are emerging for sustainable business during this era of disruption. This book analyses these challenges to sustainable development and growth and addresses the impact of corporate social responsibility on the competitiveness of organisations.

The fifth edition of this well-established, highly regarded two-volume set continues to provide a fundamental introduction to advanced particle physics while incorporating substantial new experimental results, especially in the areas of Higgs and top sector physics, as well as CP violation and neutrino oscillations.

Co-authored by the lead developer of the original lifestyle medicine competencies, this book suggests positive health expansions for each competency, outlines specific questions that drive personal reflection for change and positive clinical interactions, and describes the step-by-step approach in case studies.