This book presents a clear and precise discussion of the biochemistry of eukaryotic cells, particularly those of mammalian tissues, relates biochemical events at a cellular level to the subsequent physiological processes in the whole animal, and cites examples of abnormal biochemical processes in human disease.

Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won.

A comprehensive and interdisciplinary guide to systems engineering Systems Engineering: Principles and Practice, 3rd Edition is the leading interdisciplinary reference for systems engineers. The up-to-date third edition provides readers with discussions of model-based systems engineering, requirements analysis, engineering design, and software design. Freshly updated governmental and commercial standards, architectures, and processes are covered in-depth.

The book includes newly updated topic...

More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why?The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work.

This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Le...

Drawing on research from 30,000 individuals and their practical experience as intercultural management consultants, the authors provide insights into the broader landscape of intercultural management through their exploration of 4 competencies: Intercultural Sensitivity, Intercultural Communication, Building Commitment and Managing Uncertainty.

I am sure that something must be found. There must exist a notion of generalized functions which are to functions what the real numbers are to the rationals (G. Peano, 1912) Not that much effort is needed, for it is such a smooth and simple theory (F.

Tre`ves, 1975) In undergraduate physics a lecturer will be tempted to say on certain occasions: “Let ?. x/ be a function on the line that equals 0 away from 0 and is in?nite at 0 in such a way that its total integral is 1. The most important p...

The trusted resource you need to meet the challenges of teaching Calculus.

The trusted author team behind this textbook have understood the challenges instructors face in a Calculus course and have crafted a resource that gives you the tools to meet them. This text helps students learn calculus conceptually, while also emphasizing computational and problem-solving skills with a wide array of problems including engaging challenge problems and applied exercises that model the physical sciences,...

Written in a highly accessible style and in four parts, this book provides rapid and authoritative access to current ideas and practice in intercultural communication. It draws on concepts and findings from a range of different disciplines and uses authentic examples of intercultural interaction to illustrate points.

This new student textbook using a wide range of learning features covers essential skills such as creative and critical thinking, communication and cooperation as well as data-driven decision-making for businesses and societies at large, as they encounter problems, identify opportunities and seek solutions during complex and turbulent times.

Fluid Mechanics and Thermodynamics of Turbomachinery is the leading turbomachinery book due to its balanced coverage of theory and application. Starting with background principles in fluid mechanics and thermodynamics, the authors go on to discuss axial flow turbines and compressors, centrifugal pumps, fans, and compressors, and radial flow gas turbines, hydraulic turbines, and wind turbines. In this new edition,more coverage is devoted to modern approaches to analysis and design, including C...